Kings Fish Market
On US-2 in Naubinway, Michigan, Kings Fish Market stacks Lake Michigan smoked fish beside jars of local honey and handmade jams, a one-stop mix you actually plan for. The smoked fish is the real show here, available fresh or frozen, with the pantry boasting wild rice and a handful of UP-made treats that make great road-trip snacks. This is more than a fish market; think general store vibes with glass art, vintage finds, fudge, taffy, sodas, and plenty of Yooper charm. You shop in-store, stand in line for friendly, family-owned service, and walk away with a little piece of the UP to take home. If you’re passing through Naubinway, Michigan, this is exactly the kind of stop that turns a drive into a memory, not just a purchase. It’s the kind of place you tell friends about after you leave.